Airtel collects in-app coupons for extra data on some packages to avoid confusion

Airtel has withdrawn some data benefit coupons it offered through its app on some of the prepaid plans, a move it said will help “avoid any confusion” among consumers about offers and comparisons between the various plans.

The telecom operator had announced rate increases of 20-25% for various prepaid offers, including premium voice plans, unlimited voice packages and data top-ups, and the new rates went into effect on Friday.

However, Airtel also continued to offer additional data benefits of an additional 500MB on select packages as a promotional coupon.

“It is an ongoing industry practice to only perform refunds or extra data via telecommunication apps such as coupons. However, to avoid any confusion of mismatching in our customers’ minds, these in-app coupon offers are being withdrawn,” an Airtel spokesperson said in response to an email request.

Earlier, while announcing the tariff review, Airtel said in a statement that it has always argued that the average income per mobile user (ARPU) must be ₹ 200 and ultimately ₹ 300 to provide a reasonable return on capital that allows for a financially sound business model.

“We also believe that this level of ARPU will allow for the substantial investment required in networks and spectrum. More importantly, this will give Airtel the leeway to deploy 5G in India,” Airtel’s statement said.

As a first step towards this, the company said it is taking the lead in the “rebalancing” of tariffs in November.


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