Apple becomes the largest smartphone brand in China in October 2021, overtaking Vivo

Tech giant Apple has overtaken smartphone brand Vivo to emerge as the largest smartphone vendor in China in October 2021, a report said.

According to Counterpoint, a market research firm powered by the iPhone 13 series, Apple’s sales grew 46 per cent, the highest among all major OEMs in the country.

“Ever since Huawei declined, the top spot in China has been changing. Oppo became number one in January 2021, while Vivo took the top spot in March 2021,” Counterpoint’s director of research Tarun Pathak said in a statement.

“The market dynamics changed again in October, with Apple becoming the new OEM for the first time since December 2015,” Pathak said.

“Huawei has been resilient in the premium segment in China, but that is changing now. Apple, with its strong brand equity, is making the most of the gap left by Huawei in the premium segment,” Pathak said.

“Apple could have gained more if it weren’t for the shortage, especially for the Pro versions. But still, Apple is managing its supply chain better than other OEMs,” he added. said.



(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is generated automatically from a syndicated feed.)

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