CommentSold Reaches Over $1 Billion in GMV as Live Selling Continues to Grow in the US

Huntsville, Ala – (work wire) – sold comment, the The leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through direct and social selling, today announced that Gross Merchandise Value (GMV) increased nearly 40% between January and November year-on-year, reaching more than billion by the end of 2021.

“We’ve seen tremendous growth as more and more consumers are turning to live commerce for their social and shopping needs, and we’re excited to see that momentum pick up throughout 2022,” said Brandon Cruz, CEO of CommentSold. “Live streaming continues to expand in popularity every year as more retailers turn to digital technologies to support their businesses, and recent GMV numbers and Black Friday earnings are testament to the power of CommentSold at the forefront of this movement.”

While the retail industry reported a decline in total Black Friday sales as reported by Adobe, CommentSold GMV increased 15% to $20.3 million over the Black Friday weekend compared to a year ago, highlighting the strength of its platform. In line with this growth, fourth-quarter data revealed that there were 2.5 million additional products offered, a 27% increase, via the platform’s livestreams than in the fourth quarter of 2020, with direct-sale-per-viewer GMV increased by 31%. This growth comes as the US live streaming market continues, and according to Coresight research, projections indicate that this segment will reach $11 billion in 2021 and $25 billion by 2023, which is equivalent to the growth seen in Asia.

The company’s record growth came on the heels of the company’s recent announcement of its strategic investment from Permira, the global private equity firm supporting pioneering, expanding companies backed by technology and new leadership additions with Finn Faldi as Chief Commercial Officer, and Helaine de Tomasi as Vice President of B2B . marketing.

About Comment

CommentSold provides the complete technology infrastructure that retail small and medium businesses need to operate and grow their businesses. The digital platform simplifies inventory management, orders, payments, invoices, labeling, packaging and fulfillment processing for business owners, and enables direct and social selling on social media, mobile apps and websites. The company has been called “Selling Comments”, which refers to retailers posting to social networks and enabling shoppers to purchase items in real time by typing “sold out” in the post’s comments. Led by entrepreneur Brandon Cross based in Huntsville, Alabama, CommentSold currently powers e-commerce operations, including direct and social selling, for more than 7,000 companies. For more information, please visit

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