Giving out compliments on social networks is the new feel-good trend and even the Kardashians are doing it

While social networks get a lot of attention for their role in promoting feelings of inferiority, there are still some good things to be found. More and more creative people want to spread messages of hope and boost self-esteem in people they don’t know.

It’s a relatively new movement that’s finally gaining momentum, and what’s more, it appears to be working. Even celebrities like Kim Kardashian West are participating.

Finally, a trend that feels good in the world of social media. In many networks, especially TikTok, giving compliments to strangers has become a real trend, and netizens accept it with open arms. While waves of online hate remain the scourge of social networks, this new positive trend is attracting more and more followers.

On TikTok, the movement is an international phenomenon. Many creators post videos of themselves driving on the streets, giving random compliments to people walking along the sidewalk. These kinds of encounters inspire smiles between both passers-by and social network users: “A few words can completely change a person’s day,” says @lalalandkindcafe in one of his videos. The videos got millions of likes.

One of the people who received a compliment in the video in question commented: “I’m the third person and I was just browsing, that’s so cute, you really made my day.” In fact, some of these viral videos can reach more than 50.9 million views.

The @lalalandkindcafe account counts over 4.1 million followers on TikTok with its mission to spread and “normalize kindness”. Behind these viral videos, there is a company that operates cafes in Texas and California called “LaLaLand Café”.

The goal is to employ young people in foster care to help them better integrate into society: “A place where kindness is the priority. If we can make a positive impact on all humans who enter our doors, kindness will spread like wildfire. The more stores we open, the more The more people we communicate with, the more we can prove that kindness is the way. People before profits,” they stated on their official website.

The hashtags #BeKind and #SpreadLove respectively account for more than 14.6 and 10.6 billion views on TikTok. The success has been significantly enhanced by the partnership between TikTok and the Lady Gaga’s Born This Way Foundation with the hashtag #BeKind.

“We can all use a little kindness, so whether it’s doing something for a friend or supporting your family, #BeKind. We’re partnering with Lady Gaga’s Born This Way Foundation to celebrate our community and the ways we support each other, so throughout this month, Show your commitment and help build a kinder, braver world where everyone can be themselves,” reads the page dedicated to the hashtag #bekind.

Even Kim Kardashian distributes compliments

While many TikTok users are adept at motivating and dissuading other users, Snapchat also wants to get into this trend of positivity. To do so, the platform has partnered with the most influential family on social media.

With a new challenge called #KindnessChallenge, Snapchat, Kim Kardashian West and Kris Jenner have teamed up to “spread kindness” on Spotlight, the user-generated video sharing platform built into the app. “I’m excited to partner with Snapchat to showcase their commitment to making Spotlight the best place on the internet. When you spread kindness, you instantly have the power to change someone’s day for the better,” said the fashion icon.

Nice initiative, but it’s not just charitable. With this huge marketing inversion, Snapchat is hoping to boost its own platform to compete with TikTok. Recently, social network Evan Spiegel pledged to pay between $1,000 (RM4,212) and $25,000 (RM105,312) to creators to pay them to create content on Spotlight.

“Unlike “Challenges” on other platforms, the Snaplight Spotlight editorial team curates every Spotlight Challenge. The team focuses on amplifying those trends that are positive, inclusive, creative and engaging as opposed to those that are harmful.

“All Spotlight Snaps are moderated before any distribution is obtained. Punishing competitors like Instagram and TikTok, who are often criticized for their lack of moderation,” Snap said in his press release. – AFP Relaxnews

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