Instagram, Hotstar, WhatsApp – top apps in India in 2021: App Annie report

Social networking app Instagram, video streaming platform Hotstar and messaging service WhatsApp were the top three apps for India in 2021 in terms of downloads, monthly consumer spending and active users respectively, according to the app. that IMobile State Report 2022.

Apart from Instagram, the top 10 downloaded apps in the country are MX TakaTak – Short Videos (Entertainment), Facebook – Social Networks (Social Media), Snapchat – Media Sharing Networks (Social Media), Meesho – E-Commerce ( C2C (Shopping), Moj – Short Videos (Entertainment), Josh – Short Videos (Entertainment), Flipkart – E-commerce (B2C) (Shopping), PhonePe – Digital Wallets & Payment (Finance), Karo India Sharing – File Management (Utility and productivity).

In terms of monthly consumer spending, the top 10 apps were Hotstar – OTT (Entertainment), Tinder – Dating (Social Media), LinkedIn – Integrated Recruitment Platform (Business), Chamet – Dating (Social Media), Tango Live – Live Streaming (Entertainment). ), YouTube – Video Sharing (Entertainment), Truecaller Caller – Blocker (Social Media), Sony LIV – OTT (Entertainment), Google One – File Management (Utility & Productivity), ZEE5 – OTT (Entertainment).

The top 10 apps in terms of active users were WhatsApp Messenger- Communication (Social Media), Facebook – Social Networks (Social Media), Truecaller – Caller Blocker (Social Media), Instagram – Media Sharing Networks (Social Media), Facebook Messenger – Communications (Social Media), Amazon – B2C Ecommerce (Shopping), PhonePe – Digital Wallets & Payment (Finance), Flipkart – B2C Ecommerce (Shopping), MX Player – OTT (Entertainment), and MyJio – Network Management ( benefit).

The report also highlights that users in India spent 4.7 hours per day on mobile on average in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019. Users in Brazil, Indonesia and South Korea exceeded 5 hours per day on mobile apps Mobile devices in 2021.

The report indicated that mobile-first markets spend a third of their waking hours on mobile. Across the 10 largest markets analyzed, the weighted average exceeded 4 hours and 48 minutes in 2021 – 30% more than in 2019. The average American watched 3.1 hours of television per day, while spending 4.1 hours on their mobile devices in 2021.

India retained its position as the second largest market in terms of app downloads globally with Rs 2,669.2 crore crore in 2021 as compared to Rs 2,426.7 crore in 2020 and Rs 1,895.5 crore in 2019. Users spent 69,989.8 crore hours on the device apps Mobile apps in 2021 versus 65,564.3 crore hours in 2020 and 5,1099.9 hours in 2019. Globally, users have downloaded 230 billion apps and spent 3.8 trillion hours on mobile apps.

Download growth is dominated by emerging markets, with India seeing premium downloads, the report noted. Pakistan, Peru, Philippines, Vietnam, Indonesia and Egypt were among the fastest growing markets for downloads at 25%, 25%, 25%, 20% 15% and 15% annually respectively.

In line with global trends, mobile users in India have spent a large portion of their time on social media apps followed by photos, video, games, entertainment and other apps. Globally, 7 out of every 10 minutes on mobile will be spent on social and photo and video applications in 2021. As time on mobile devices increases in emerging categories, consumers are also engaging more deeply in early categories such as social and communication applications and photos and video.

Even as total hours spent watching video streaming apps grew by 16% worldwide since pre-pandemic levels, the same rate in India fell by 8% in 2021 versus 2019. Most countries in Asia experienced growth while Spends it among the top 20 video streaming apps. Indonesia and Russia saw the highest increase in total hours spent via video streaming apps in 2021, with India’s MX Player being the main growth driver.

Hotstar, MX Player and ZEE5 were the top 3 downloaded video streaming apps in India followed by Dailyhunt, JioTV, Amazon Prime Video, SonyLIV, Voot, BOOYAH Live and YouTube Kids. In terms of consumer spending, the top apps were Hotstar, YouTube, SonyLIV, ZEE5, Netflix, Voot, ALTBalaji, Discovery Plus, Viki and Sun NXT.

Among the social apps, the most downloaded apps in India were Instagram, MX TakaTak, Facebook, Snapchat, Moj, Josh, Share Karo India, WhatsApp Messenger, Truecaller and Telegram. As far as consumer spending is concerned, the top apps in India were Truecaller, Who – Call & Chat, ShareChat, Fachat – Videochat with Stranger, YoYo, Ola Party, Facebook, IMO and DODO.

WhatsApp, YouTube, and Instagram were the most searched keywords in the iOS App Store in 2021 in the Business, Entertainment, and Photo and Video categories.

2021 saw an additional $16 billion in consumer spending on gaming, bringing the total to $116 billion. In India, consumer spending on mobile games grew to $170 million in 2021 from $130 million in 2018. Total mobile game downloads in the country rose to Rs 933 crore in 2021 from Rs 505 crore in 2018.

In India, the separate games in terms of downloads were Bridge Race, FAU-G: Fearless and United Guards, Legend Squad 3D, Hair Challenge, High Heels, Stacky Dash, Crazy Car Stunt Driving Games, Going Balls, Phone Case DIY, and Fashion Princess. : dress-up game.

In terms of Monthly Active User Apps (MAU), Free Fire topped the chart in India followed by PUBG: NEW STATE, Bridge Race, WormsZone.io, Hair Challenge, Join Clash 3D, 2048 Cube Winner, High Heels, Cricket League, my friend Talking Angela 2.

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