The social networking app for live audio and video discussions made in India is part of the new social media wave in India in direct competition with Clubhouse.
Since the invite-only social audio platform Clubhouse launched its Android app in India recently, the popularity of audio social media acceptance has grown in India. Also, after the Indian government banned hundreds of Chinese apps in 2020, it highlighted the local apps that served as an alternative to Chinese apps. However, this has also shifted the focus to other India-made apps.
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The live audio and video discussion social network app, Leher, is a platform where people with similar interests can come together to discuss ideas, learn, network and build relationships.
Unlike Clubhouse, which is a voice-only chat app, Leher is an open audio and video chat platform and within the platform, there are invite-only clubs. Some clubs are run by more private people and some of these clubs allow people to join by request.
Tech Panda Talk to Vikas Malpani, co-founder and CEO of Leher App, about Leher’s USP and why smart Indians choose audio video when it comes to social media.
The next decade will be the era of the mobile, with a new social network built around voice and video that will focus on conversations rather than broadcasts
“The last big wave of social media happened a decade ago, coinciding with the arrival of Snapchat and Instagram during the third generation era. The entire medium of interaction via text is painful and social networks even then have been described as broadcast networks.
“The next decade will be the age of the mobile, with a new social network built around audio and video that will focus on conversations rather than broadcasting. Several other apps are now exploring live audio and video arrangements, suggesting that ‘audio video social’ may be the limit. Next. This is the decade of transition to audio/video as a primary means of social communication,” he adds.
The startup firmly believes that as a social media app today, Leher is better than Clubhouse.
“From the beginning, we gave users more options. We were already on iOS and Android, and had audio and video features built in. We have user-managed clubs and self-moderated rooms, so anyone can step in and start a conversation. Only one invite is required for private clubs. , “
From the start, we have given users more options. We were already on iOS and Android, and had audio and video features built in. We have user-run clubs and self-moderated rooms, so anyone can step in and start a conversation. Only one invitation is required for private clubs
The app also allows you to record the discussion live and allows the person to schedule the discussion and start the live broadcast accordingly. The time limit for live video is around 180 minutes, and there is no time limit for club sessions.
“There is no limit to joining the club on the Lehar app,” he says proudly. Malpani is a second time founder, having previously co-founded CommonFloor.com in 2007, which was acquired by Quikr.com in 2016.
Indian youth and IT crowd go to social audio videos
A look at the demographics of Leher’s app indicates that today’s youth as well as the IT audience prefer social audio video. Malbany reports that they see young professionals, college graduates, project managers, and industry thought leaders using their platform.
According to the startup, its current user base of 300,000 users spend between 15 minutes to two hours on the app, chatting and arguing with like-minded people. The app noted discussions on various topics, including mental health, startups, investing, and journalism.
While audio is useful for conversation, video is great for communication. Users like to see the people behind the audio, sometimes they want to show their surroundings, while others like to have an emotional discussion and seeing the people helps you understand the other’s perspective better
Geographically, while Leher is getting significant traction from cities like Mumbai, Delhi, Chennai, Kolkata, Bengaluru and Hyderabad, second tier cities are catching up with this new trend in cities including Agra, Ghaziabad, Ajmer, Bhopal and Chandigarh.
The reason for this spike, Malpani says, is that the video adds to Leher’s experience.
“While audio is useful for conversations, video is great for communication. Users like to see the people behind the audio, sometimes they want to show their surroundings, while others like to have an emotional discussion and seeing people helps you better understand the other’s perspective This way the community has one platform for each of the regular events/meetings,” he says.
The Leher USP
Leher is built on the idea that there is a lack of options for socializing online and having meaningful conversation about one’s interests. A platform that allows everyone to express their opinions and experiences and create a new social network.
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The app is available on both Google Play and the Apple App Store. On Google Play, the app has been downloaded over 1,00,000 times and has a rating of 4.0 stars out of 5.
Leher has also raised an undisclosed amount from a group of angels and an initial investment from an underlying fund.
Leher recently launched a Creators Program that enables moderators and community creators to live out their dream of becoming an influencer. The platform focuses on adding to the traditional way of supporting creators by collaborating with the brand with direct support and recognition by monetizing their active participation in the application.
“We empower creators and communities to be able to create meaningful communities, monetize their content, and make a living from it,” Malpani says.
Community coordinators, content creators, and influencers who sign up for the program will have the freedom to build communities from scratch that will not only enrich communication but also monetize their efforts in the form of milestones. These milestones set by the platform will enable brokers to earn Leher money which can later be transferred to their account.
We empower content creators and communities to be able to find meaningful communities, monetize their content, and make a living from it
In addition to cash prizes of up to INR1,00,000 per month, community creators/brokers also have the option to receive Community Stock Options (Grant-Community Stock Options-CSOP) for a more diversified financial portfolio as Leher grows with them.
Creators members will have access to its unique features such as audio/video recording rooms, advanced community analytics, sharing tools, and priority access that will further intensify their efforts to build shareable and relevant content. Selected communities and moderators will also receive a special Leher recommendation and a verified badge to ensure widespread reach to the target audience.