Premier League champions Manchester City are at the forefront of a new rush by English clubs to take advantage of the billion-dollar virtual reality market and the burgeoning “metaverse”.
The metaverse is seen as the next step for social networking, incorporating virtual and augmented reality. With TV revenues unlikely to jump much higher than the mega deals negotiated in the latest round of negotiations, Premier League boards are seeing it as the next untapped market they are increasingly eager to grab a slice of.
City, through its company operating under the City Football Group umbrella, is looking to steal a rally against its rivals.
It has emerged that the club is aggressively chasing opportunities in an area they believe is the next front for “fan experiences”.
An industry source said I The metaverse market, which is still in its infancy, could be worth hundreds of millions in the future with innovations such as recreating matches for virtual reality for overseas backers.
In the first of its kind for a Premier League club, the club’s subsidiary City Football Group is advertising for positions on the Strategy and Projects team “to identify growth opportunities within the Metaverse”. The advertising specification also requires candidates to “explore new and progressive areas of business development such as NFTs”.
Last year, the Citizens signed a deal with Sony to develop digital fan experiences and the club claimed they were at the forefront of the market. Former Liverpool chief executive Peter Moore recently joined software company Unity to work on similar projects in a sign that the sport is looking to grow in the field.
Manchester City can certainly spend on new projects.
It turns out that their operating revenue is poised to beat City rivals Manchester United for the first time this season, rising to £537m in a year in which the team reached the Champions League final and won the Premier League title.
Manchester United earned £465 million, according to a KPMG Benchmark Study.
Newcastle keep tabs on defenders as January deals continue
Newcastle United’s January transfer window moves were determined by the availability of their top targets.
as I On Tuesday, it reported that the club is making “good progress” as it looks to add a central defender to the squad ahead of a series of crucial matches involving relegation rivals Watford and Leeds.
But the club made a call in the early transfer window to switch to players capable of providing safety in the Premier League immediately. A senior source said: “Nothing else matters, long-term things can wait.” I.
Newcastle are working on a deal for Sevilla player Diego Carlos, who has been determined to be fit for the top flight.
Liverpool’s Nat Phillips is another name high on Eddie Howe’s most wanted list, and the Reds are open to offers for the 24-year-old. But it won’t come cheap, with £15m paid for the full-back.
Lille resisted moves for first goal Sven Putman and his agent told the club that he wanted to play football in the Champions League.
The club is looking to tag along with agents and sellers after feeling that many of the goals are being overstated. “The Public Investment Fund is a reasonable investment fund. There is money but they are not spending money unnecessarily – it is a message that will get through to the people,” the source said.
Magpies want to recruit a second striker out of the window – the club is negotiating with Stade Reims for 19-year-old striker Hugo Ekitike, nicknamed “the new Kylian Mbappe” after scoring 8 goals in 20 games in his first season in top-flight football.
Liverpool false positive interpretation?
Liverpool boss Jurgen Klopp has sparked controversy by claiming the club returned a slew of false positives that led to last week’s League Cup match against Arsenal being called off.
Two rounds of testing led to the training ground being closed after the outbreak. But the third round of tests led to the discovery of several “false positives” – which, given the specificity of the tests, were very unusual.
One theory is that the third round of testing was done by the Premier League supplier Prenetics, the gold standard for Covid testing the league has used since the start of the pandemic.
Klopp defended his statement on Sunday in the run-up to the Arsenal game.