Minus is the anti-Twitter that grants you 100 posts for life

“What if a social network wanted less, not more?” That’s the question artist Ben Grosser asked when he created Minus, a social network that only lets you post 100 times – no exceptions (deleting a post doesn’t set you back either).

The social network is very similar to Twitter, with a simple feed showing the most recent posts first. Users can also reply to each other, but this is where the two differ. The minus sign doesn’t have engagement stats, like retweets – the only stat is a countdown showing how many posts are left – and there’s no algorithm to try to keep you in touch with posts you might like.

Minus was commissioned by Arebyte Gallery in London to display Programs for less An exhibition that examines the cultural, social and political effects of software on society. The social network aims to offer an alternative way to interact with communication platforms that are not guided by the industry’s needs for growth.

Engagement altar – In describing the site, Grosser argues that social networks aim to reshape the way we think about life and the world in order to spark more engagement and thus increase revenue for businesses. Constant sharing does not generate connection and joy, as they claim, but rather eliminates human agency by teaching us that our social lives are best valued through the content we share.

“How confusing would it be to try to use a social media platform that is not trying to generate endless interaction from every waking second?” Grosser asks in a video. “What will you say or do when you are freed from endless demand?”

what could it be – Minus an interesting experience. Just looking at the feed today evokes nostalgia for the early days of Twitter, when there were no retweets or likes being sidelined, and people shared banal thoughts. The cap of 100 posts is also supposed to increase meaningful engagement.

Perhaps it was engagement metrics that changed everything – today problems like fake news have arisen because algorithms encourage sensationalist or offensive posts, spreading them quickly across people’s feeds. In contrast, it can be said that people are becoming more suspicious of each other because we are constantly bombarded with negative content that attacks other groups. Early Twitter (and Facebook for that matter) was more innocent than we have today. But there is no incentive for companies to return their services to those days because it is their duty to their shareholders to continue to increase their numbers.

Of course, Minus probably won’t change anything. Pandora’s box is open. But it’s refreshing to see how quiet the site can be, and what it could be if capitalism wasn’t driving Zuckerberg’s decision-making. Perhaps it will actually deliver on its promises.

Leave a reply:

Your email address will not be published.