Playtika’s Caesars Slots launches a month of incredible events to celebrate the mobile game’s 10-year anniversary

A decade of continuous growth!

Caesars Slots has been launched and grown in a challenging and increasingly competitive market that typically sees users dropping their apps within three days**. In the face of this, the game has been able to achieve longevity thanks to the regular launch of cutting edge features and entertainment as well as the strong commitment of its loyal users and customers.

A focus on continuous improvement of the player experience and creation of a global player community dedicated to gaming are proven success factors at Caesars Slots.

New features throughout the festive period

To celebrate the anniversary, Caesars Slots players will receive personalized videos, including a “Featured Reel” video featuring the hottest games since downloading the app until today. Along the same lines, the exciting mission will turn players into “reel travelers” as the most notable developments of the game since 2012 are shown.

A special “Cheers to the Next Decade” theme will also be revealed along with 10 days of virtual gifts – one for each year in the next decade of Caesars Slots. The game will also feature a new card deck, custom features, pet accessories, and a new Anniversary Room at the Fortune Palace.

All Caesars Slots players will also be able to enjoy a new festive look and feel to the game with a temporary design, “Road to the Empire,” including a number of new features such as the ability for players to change the appearance of machines to their “happiest appearance”!

Liran BazCaesars Slots General Manager said: “Reaching ten successful years of Caesars Slots is a milestone for both our team and our loyal global player community, without which this longevity would not be possible. A decade of growth is the result of putting player entertainment first, the Caesars way, and we never stop Innovation and Surprise.We are delighted to be able to celebrate this wonderful journey with our players throughout January, sharing memories together as well as exciting new things to come.Our lives need to play out, especially during difficult moments, and as part of the Playtika family we look forward to another decade of introducing Joy, play and entertainment in people’s daily lives!”

About Caesar Slots

Caesars Slots is one of the world’s best free social casino games*, with hundreds of thousands of players every day across multiple platforms***. It is available for free download at App Store and Google Play.

The Caesars brand for Playtika is licensed by Caesars Entertainment.

About Playtika Holding Corp.

Playtika Holding Corp. is a leading mobile gaming company with over 35 million monthly active users across a range of gaming titles. Founded in 2010, Playtika was among the first to offer free social games to play on social networks and, soon after, on mobile platforms. Based in Herzliya, Israeland guided by the mission to entertain the world with Infinite Ways to Play™, Playtika has 20 offices worldwide including Tel AvivAnd LondonAnd BerlinAnd ViennaAnd HelsinkiAnd MontrealAnd ChicagoAnd Las vigasSanta Monica, Newport Beach, SydneyAnd KievAnd BucharestAnd Minsk, Dnieper, Vinnytsia, Lausanne, and Warsaw.

*according to app Annie, in a December 2021Caesars slots were #4 Most Downloaded Slots game globally on iOS and Google Play combined.

** https://andrewchen.com/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/

***Based on app Annie data

Playtika source

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