Twitter CEO Jack Dorsey announced Monday that he is stepping down as president of the social media company he helped create, and that Parag Agrawal, the company’s chief technology officer, will take over the role. However, Dorsey will remain on the board until his term expires at the 2022 shareholders’ meeting.
“I have decided to leave Twitter because I believe the company is ready to move forward with its founders,” Dorsey said in a statement. “My confidence in Paragg as Twitter’s CEO runs deep.” “His work over the past 10 years has been transformative. I am so grateful for his skill, heart and spirit. It’s time to lead.”
What effect this change at the top will have on users is unknown, but it could mean that the new CEO won’t split his time trying to run two companies — as Dorsey did when he was CEO of the financial services firm Square.
Technology analyst Roger Entner of Recon Analytics suggested that “Jack Dorsey’s stepping down means Twitter will have a full-time CEO now.” “Jack split his time between Twitter and Square. The new CEO, Parag Agrawal, has a much more technical approach to dealing with Twitter’s problems than Jack Dorsey’s more philosophical approach.”
Dorsey certainly wasn’t the face of Twitter as Mark Zuckerberg for Facebook – or Steve Jobs for Apple. Even as many Americans may know about Jobs and even Zuckerberg, it is unlikely that Dorsey would name Dorsey as the (outgoing) CEO of Twitter.
“Mark Zuckerberg is certainly the face of Facebook, and perhaps the most well-known leader of a social network, to many users,” explained Damian Radcliffe, a professor of journalism at the University of Oregon and a fellow at the Tao Center for Digital Journalism. Columbia University.
“I suspect that most users, in most social networks, don’t know – and probably don’t care – who is responsible,” Radcliffe added. “Maybe they are more concerned about a good user experience and whether the app meets their information and communication needs. Twitterati may be worried about the implications, but let’s not forget that Jack left before (2008-11), he’s also pretty busy with Square , and he floated the idea of moving to Africa last year – an ambition that left some wondering what that means for his ability to lead the company in a pragmatic way. The network is bigger than one man. Even Jack Dorsey!”
The news that Dorsey was leaving was trending on Twitter, with the hashtag #RIPTwitter once again. But on Monday, the hashtag #GETTR also did, with several conservative-leaning users suggesting they would ditch Twitter for rival platform GETTR.
Twitter isn’t likely to see a massive exodus, but even if it did, most users wouldn’t likely notice anymore that they’re paying attention to events in the C-Suite. There has already been a rise in rival Twitter-like platforms, and it is unlikely that this will only be affected by a change at the top.
“Data from the Pew Research Center shows that there are indeed partisan differences in social media use in the United States. We can expect that this trend will only continue. In this respect, it can be argued that it is mimicking other forms of media use – such as cable news and the Internet,” he said. Radcliffe: “Websites – where partisan divisions are already entrenched.”
“Given the accusations of bias from former President Trump, and the high-profile nature of some of those (like Jason Miller) associated with new platforms like GETTR, it is not surprising that some conservatives are trying these new networks,” Radcliffe added. “And that many users think these new networks are more honest. And less biased. It can be difficult for new platforms to hack and take off (the social media landscape is already busy), so it will be interesting to see if any of these efforts have the consistency that the networks have seen. Older and more established ones such as Facebook, Twitter, and YouTube. Factors that may influence this continuity include the quality of the user experience, and whether the site is used by prominent conservative opinion makers of the movement.”
Many may leave, but they are also likely to return – simply because no other platform has yet managed to reach Twitter.
“I suspect many users may return to older, more established networks over time,” Radcliffe said. “Lest we forget, their algorithms actually tend to show more of what you actually think and agree on, and it can be hard to bump into people who have different views than yours, so the likelihood of liberal versus conservative Twitter users (or other networks) having the same experience. The content is already quite minimal.”