Six social networks to watch in 2022 | News

WAs Facebook and Twitter continue to dominate the social media industry, an increasingly vocal minority have begun to offer alternatives, often arguing prominent Big Tech platforms exercise censorship at the expense of a large segment of the market. Some of the following networks offer interesting and noteworthy technological innovations that are worth investing in, while others have political or cultural weight that may make others hesitant.

Here are some apps to watch in 2022:

clatter

Of all the conservative alternative networks that have sprung up in recent years, Rumble seems to have the most success. The video streaming service that presents itself as an alternative to YouTube was floated to the public in a $2.1 billion deal via a special purpose buyout company, or publicly traded company created to acquire or merge with an existing company, in early December. The CEO said the new funds represent the “next step in our evolution” and “will provide Rumble with the additional capital needed to continue to expand and grow its business.”

The platform has seen its clicks grow exponentially. Recorded US visits to the Rumble grew from nearly 200,000 in the last week of July 2020 to nearly 19 million in August — a 9,000% increase, according to Washington Post. While these numbers dwarf YouTube’s data, they represent an important step for any competitor in the video streaming market.

The network adopted a “Creator Economy” approach in August when it announced that it would pay conservative-friendly personalities like Tulsi Gabbard and Glenn Greenwald to host video content on its platform.

This is what we are looking for in 2021

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One notable development in recent months has been the reliance on private message groups. While some have turned to apps like WhatsApp, MeWe is particularly notable for its appeal among pro-Trump conservatives.

While they did not begin to harbor the right-wing public, during the last presidential election, Facebook and Twitter bled Trump supporters looking for “unbiased” platforms with little to no restrictions and censorship, “Chris Tompkins, Go! The founder of the agency, told Washington Examiner. “So, MeWe has turned into a version of Parler for this audience. Although they don’t focus on ads, users are very interactive.”

And I realize that. The subscription-based messaging service, which serves as an alternative platform for direct messaging, sought funding last summer to expand its servers. The app has become a go-to tool for regulators in Hong Kong, boasting 18 million users as of April.

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Twitter spaces

Twitter’s decision to host audio rooms like the Clubhouse on its platform was met with success. Twitter Spaces’ use of Clubhouse ideas capitalized on the Live Voice app, which caught attention in early 2021 as its user base grew. The Clubhouse eventually lost its luster as every tech company from Facebook to Reddit started incorporating live audio into their programming.

Justin Kirby, founder of Something Great Marketing, told Washington Examiner. “Spaces is a clone of the Clubhouse, but it comes to us with a built-in Twitter audience, so it should be easy to determine if this type of posting is a zero or a hero.”

The Clubhouse has seen a significant drop in its numbers, while Twitter Spaces have developed more followers. However, some have become concerned about the future of the platform after Taliban organizers and white supremacists used Spaces as a way to organize meetings.

GETTR

Apple’s decision to remove the conservative social network Parler, which has appealed to disillusioned Facebook and Twitter users, from its app store has led to massive interest in the social network, opening up a market opportunity for former Trump official Jason Miller’s GETTR. A spokesperson for app analytics firm Appfigures claimed that Parler “has lost most of its momentum since January,” while GETTR has seen downloads rise on the Google App Store.

Miller confirmed the growing interest in his platform, telling Washington Examiner In November it had an estimated 3 million members and 400,000 daily users.

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social truth

The highly anticipated social network linked to Trump was announced in October, and has reportedly received more than $1 billion in investments through SPAC. While the app promised to release a beta version by November, the network hasn’t taken any actions known to the public as of December.

It remains unclear when Trump Media & Technology Group will release its first product, leaving some wondering if the company is a scam or a mirage for financial purposes. The site is also facing potential legal action from the creators of the software that runs the site, which was also used to help raise money for Republican campaigns in 2022.

If Truth Social can work, it could provide an important competitor in the alternative social media economy.

discord

Server-based private forums saw an increase in popularity in 2020 and 2021, with an estimated 100 million users worldwide. While Discord initially started as a platform for players to gather and talk, it quickly became a tool for everything from cryptocurrency to business to regulating politics on the right and left.

The company intends to expand beyond player demographics after raising $100 million in 2020 and provides opportunities to focus on smaller communities through more inclusive networks of individuals.

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While these networks show promise, they undoubtedly dwarf the breadth of Facebook and Twitter. Technology trends tend to shift quickly, with some startups struggling to find a market large enough to make an impact in the long run.

However, for those interested in where social media may change, these burgeoning alternative networks will require monitoring in 2022.

original site: Six social networks to watch in 2022

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