Supernova is an Instagram-like social network with an ethical approach

Have you heard of a “supernova”? No, we are not talking about astronomy here but rather a rather unique social network. This new platform wants to combine good deeds and the internet by browsing positive things. In an effort to give a knockout blow to online hate, “Supernova” even intends to give the majority of its advertising revenue to charitable causes. Is it enough to beat Generation Z?

Could this be the beginning of a new era on social networks? While a growing number of online hate voices are calling for action, a new platform called “Supernova” aims to offer an “ethical alternative,” TechCrunch revealed.

In the face of giants like Facebook, Instagram and Twitter, which have been widely criticized – particularly by younger generations – for their lack of moderation, CEO and founder of Supernova Dominic O’Meara aims to appeal to Generation Z by putting charities at the center and attracting Advertising revenue that benefits them.

“Our technology and our access to the world allow us to genuinely help each other using social media and the power of advertising. And to see transparently how and where their actions are helping at all times,” he told TechCrunch.

To achieve this, Supernova wants to tackle the problems that have plagued social networks: online hate, toxic language, racism, and homophobia, to name a few. While Instagram has been accused of promoting aggregators in young girls, “Supernova” describes itself as the “positive” alternative, a place where users can feel “safe, secure and encourage positive, inspiring, and life-affirming interactions with their friends…without having to watch and put up with hate.” racism, homophobia, and extremist politics.”

According to the application charter, moderation will, for now, be based on humans only and not artificial intelligence, with the exception of their Ted bot whose functionality has not yet been clearly explained.

Millions of potential donations

The new platform plans to go even further with its intent to donate 60% of its ad revenue to charities fighting climate change, helping the homeless, animal care, mental health, ocean cleanup and other urgent causes.

“On Supernova, he loves to make money for charity. Everyone like you sends a little more money to the cause of your choice, and everyone like you does the same for someone else’s cause,” Supernova explains on its site. According to the new social network, if they could capture 1% or more of the global market for social advertising, that would mean £600 million (RM3.37bil) that could be donated to associations annually.

Supernova also chose to label “likes” with “thanks” for more positivity. Users will also be able to get ‘Supernovas’, which is ten times the value of a normal ‘Like’, by using the app more.

The app, which is like a mix between Instagram and TikTok, allows users to post photos and videos, comment on content, and access private messages. Users can create groups, subscribe or block users, make their accounts private and access a tab to discover other content across different topics on the platform.

While these tools are already widely available on other social networks, Supernova particularly stands out by giving users the opportunity to choose a charity they wish to support with funds earned from the platform.

Is the “feeling happy” trend a profitable new opportunity?

If a concept can win Generation Z, concerned with charitable causes, will brands join in? The CEO is optimistic.

“Being part of a ‘new era’ social media that is doing the right thing is great for their brands (PR) rather than being part of a malicious old system likely to harm their brands. Deloitte tells us 80% of millennials would like Only buy from brands that put the interests of others above their own.

“Big advertisers are tired of the status quo of social media: I met one… with a global budget of over $10 billion (RM417.25 billion) and he told me exactly that,” Dominic O’Meara told TechCrunch.

Recently, beauty company Lush announced that it is leaving some social networks like Facebook and Instagram for the sake of consumers’ welfare and in the face of the platform’s inaction to combat negativity. – AFP Relaxnews


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