The new bidding service is scheduled to come into effect by the end of the first quarter of 2022
NEW YORK, December 21, 2021 (The Globe Newswire) – tabbouleh (NASDAQ:TBLA), the global leader in recommending the open web, helping people discover things they might like, today announced the launch of a new Original Bidding service, allowing Taboola to expand its existing and growing advertiser base of 14,000 sourcing types. Others such as displaying advertising inventory, social networks, and others.
Microsoft, a long-term strategic partner of Taboola, supported Taboola in designing the new bidding service, which will achieve Taboola’s goal to drive further growth for both companies and take full advantage of the opportunity of the open RTB space. As a result, Taboola has signed a new agreement with Microsoft until July 2024.
Historically, Taboola and Microsoft had a revenue share arrangement. By taking advantage of the new service, Taboola can generate higher revenue than the previous TAC and could lead to faster growth. The new Taboola bidding service will also provide more growth opportunities for advertisers.
“I am very grateful to our friends at Microsoft for not only being a long-term partner, but also for encouraging our long-term investment in the new bidding service, which will drive growth for the ad community, Microsoft and Taboola,” said Adam Singolda, founder and CEO of Taboola. “Against the backdrop of explosive growth in our industry, including digital platforms such as display and social networking – we intend to repurpose this bidding technology across social media, display inventory, and have it piloted at Microsoft digital properties in 2022.”
“We are excited to continue our work with Taboola as an open bidding partner for RTB on Microsoft Exchange. “Going forward, this investment positions Microsoft and Taboola to increase value for advertisers, agencies and publishers alike, and empower them in new ways into the future,” said Kya Sainsbury-Carter, Vice President of Sales for Global Partners at Microsoft.
Taboola reaffirms its previously issued guidance for 2021 and 2022. Taboola will provide progress updates in 2022 on the integration of the new Native Bidding service with Microsoft and across display inventory, social networks, and more.
Taboola offers recommendations for the open web, helping people discover things they might like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, for monetization and user engagement. Taboola has longstanding partnerships with some of the world’s top digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Over 14,000 advertisers use Taboola to reach over 500 million daily active users in a secure brand environment. After acquiring Connexity in 2021, Taboola became a leader in e-commerce recommendations activation, resulting in more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among the major customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
A note regarding forward-looking statements
Some of the statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including the future financial or operating performance of Taboola.com Ltd. (“The Company”). Examples of such forward-looking statements include, but are not limited to, statements regarding the expected timing and scope of servicing the proposed local bids; The expected growth of the company, Microsoft and advertisers of this service; The company’s ability to grow its advertiser base and expand its advertising to offer inventory, social networks and other platforms via the new service; Reaffirming previously issued guidance for 2021 and 2022.
In some cases, you may identify forward-looking statements by terms such as “may,” “should,” “expect,” “intend,” “will,” “estimate,” “expect,” “believe,” “expect” or “potential.” or “continued” or the negatives of these terms, variations thereof, or similar terms. These forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements.
These forward-looking statements are based on estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that may affect the future performance of the Company and cause results to differ from the forward-looking statements contained in this press release include, but are not limited to: the terms of any new arrangements between the Company and Microsoft, which may not occur or may be less favorable to the Company of the existing arrangements; The ability of the company to launch the new bidding service according to the currently or ever projected schedule; Market acceptance of the new service and the company’s ability to attract new or existing digital properties and advertisers to the new service; costs related to the introduction and operation of the new service; the timing and amount of any margin, profitability, or other financial contributions to the new service; The risk that the new service will lead to a decline in the company’s financial performance during the preparation, deployment and subsequent deployment of the new service; In the intense competition in the field of digital advertising, including with competitors who have much more resources; The ability to grow and expand the company’s advertising and content platform through new relationships with advertisers and digital properties; The ability to secure high-quality content from digital properties; Ability to maintain relationships with existing advertiser and digital ownership partners; The ability to make ongoing investments in the company’s AI-powered technology platform; the need to attract, train and retain a highly skilled technical workforce; Changes in regulation or market practices regarding “third party cookies” and their impact on digital advertising; continued participation by users interacting with the Company’s platform on various digital properties; The impact of the ongoing COVID-19 pandemic; Relying on a limited number of partners for a significant portion of the company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; The ability to enforce, protect and preserve intellectual property rights; the risks related to the fact that the company is registered in Israel and subject to Israeli law; and other risks and uncertainties set forth in the section entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in the company’s registration statement on Form F-1 as amended and filed on September 30, 2021 and in subsequent filings with the Securities and Exchange Commission.
Nothing in this press release should be taken as an endorsement by any person that the forward-looking statements made in this document will be realized or that any of the envisaged results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they are made. The Company has no duty to update these forward-looking statements except as may be required by law.