Tesla And Trump Won’t Be The Last To Build Their Own Social Networks

It seems that the social networks and the companies that run them are not far from the spotlight at the moment. Whether its pressure is from the highest levels to protect users by hacking new trends, the land of social media is constantly evolving.

A good example of this development has recently emerged in the form of Tesla and Donald Trump who both announced plans to build their own social networks in recent weeks. Both have certainly had their critics, and many believe they would struggle to launch without the massive scope of the major platforms. But, even though the two have very little in common, I actually think they stand a great chance of success. It might be a troubling thought when you consider that Trump found himself right It has been removed from Twitter To use the platform to incite violence and share highly questionable opinions to millions of people every day.

However, to explain why I think these networks might have a chance of success, we need to research the two main reasons why I think both are winners in building their own social networks. The first is passion. In essence, both Donald Trump and Tesla have an excited core audience. In the last US presidential election, Trump supporters supported him with tens of millions. And demand for Teslas shows no sign of slowing, showing just how popular the car brand is.

The second reason is a more interesting one – commonalities. Simply put, every community will have a lot of other things in common that have absolutely nothing to do with Tesla or Donald Trump.

In Trump’s case, some of them may be politically controversial. But equally, they may not. While it’s impossible to know without looking at the data, commonalities among often vocal Trump supporters can range from predictable areas like, say, gun control or immigration, to surprising things like flair in Music or favorite car brands.

In the case of Tesla, we can safely assume that interests in green technology will rank high. But they may also find common interest groups appearing in cryptocurrencies, manga, memes, and music. Or even completely illogical areas that you never think to list. The brand itself has become synonymous with other interests.

And these commonalities we’ve learned a lot about at Disciple over the past year.

Some examples include BLKOUTUK, a community for black bisexual, gay and transgender people to come together and share their challenges. Some interesting and potentially exciting commonalities for this group include entrepreneurship and policy advocacy.

Then on the entertainment side, one of our communities is dedicated to fans of country music superstar Luke Brian – their common interests include NASCAR and barbecues.

This is a phenomenon that community giants like Facebook have been aware of for a long time, and they have been able to exploit using smart algorithms to target ads. So, for example, let’s say you once commented on a picture of a bike, and you’ve never interacted with any content about football. Facebook knows you like bikes and doesn’t know if you like soccer or not. Facebook can send you ads for products that you didn’t show interest in before, just because a lot of people are interested in other things you like. The network now knows that there is a good chance that you, as a bike lover, will also love football. Now extend this principle to millions of different, disparate and interrelated interests, and you have an interest targeting algorithm. Shared interests and behaviors have been integral to enabling companies to raise their profile through the network, while also achieving them with huge amounts of money.

Therefore, both personal connections and commonalities between groups are essential if the digital network is to be successful. But now, ironically, some experts believe that Facebook may shed its competitive advantage in this space in pursuit of higher content sharing.

In a recent conversation with Lex Friedman, deep work Author Cal Newport made the case that content was beginning to take priority over connectivity on some networks – and that actual communities of people were connecting elsewhere. Facebook pursues attention at all costs, with hour after hour of hypnosis but shallow content. But as this content takes up more and more screen real estate, they provide less and less opportunity to connect with other humans. The core of the social network may be eroded.

Now the competition is burning. Brands and celebrities like Tesla and Trump are beginning to realize that they don’t necessarily need massive major platforms in order to reach their niche audiences. Not only do private communities help build stronger bonds, but they also help build long-term bonds; Because they are far from the bustling interest-seeking platforms like Facebook.

Take fitness influencers as a more concrete example. Many of those we talk to daily often find that they can get thousands of likes for their Instagram photos – but relatively little actual interaction with their followers is outside of that. The value that influencers get from engagement is actually very low.

But when they build their own communities, a sudden conversation erupts among all of their members, who begin to realize all the things they have in common. Instagram may provide the scale at the upper end of the conversion funnel – but the real connection and commonalities happen in their own network. This is where the real power lies.

This same process occurs across thousands of diverse areas of interest and affection every day as this trend is accelerating. So, far from getting bogged down by the lack of millions of eyeballs provided by the major platforms – I think it’s possible that Tesla and Donald Trump will make their way to many other brands and celebrities, who will realize that real relationships can be improved outside of what we know as traditional social networks but Instead in a self-sufficient and passionate society.

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