The CEO of cosmetics brand Lush said he was “happy to lose $13 million” after deleting his social media accounts, in response to the damage he’s causing to teenage girls, as evidenced by an internal investigation recently leaked by an employee.
The cosmetics company closed its accounts in Facebook social networking siteAnd InstagramAnd tik tok And snap chat all over the world.
At the beginning of this week, the British brand announced its exit from networks on the eve of One of the biggest shopping days Throughout the year, the so-called “Black Friday”.
“I am happy to lose 10 million pounds [13,3 millones de dólares] Mark Constantine, the company’s CEO, told The Guardian of leaving Facebook, “and sent Financial consequences that will entail a decision.
Upset Meta’s lack of reaction to leaked information about an internal investigation that indicates its Instagram app is making worse Teenager body image problems, the director asserts that he “has no other choice”.
“I just thought, ‘This is their own research and they are ignoring that as we are attracting people to their platform,'” said the 69-year-old entrepreneur.
By abandoning the assumptions that the step taken is in fact a marketing move to attract more customers, Constantine asserted that it is about Decision made for “real reasons”. “We didn’t do it as a PR stunt,” he said, adding that if the brand backtracked now “it would be a joke.”
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