The most popular social network in the world and who owns it
Currently, more than 4.5 billion people around the world use some form of social media – about 57% of the world’s population.
However, while the audience for social media is widespread and diverse, only a few companies control the majority of the world’s most popular social media platforms. dead, the tech giant formerly known as Facebook, owns four of the five most used platforms.
This graph highlights the largest social networks worldwide, as measured by monthly active users (MAUs).
Note: We will use the terms “social network” and “social platform” interchangeably to refer to many messaging, video, and photo-sharing platforms that have built-in social themes.
Top Social Platforms by Monthly Active Users
To measure each platform’s MAUs, we searched various sources, including the company’s most recent SEC filings and quarterly earnings reports.
The majority of the Meta user base comes from its most popular platform, Facebook social networking siteThe social media giant currently has around 2.9 billion MAUs worldwide.
|Rank||Platform name||main company||nation||Monthly active users, in millions|
|#1||Facebook social networking site||dead||🇺🇸 America||2910|
|# 2||Youtube||the alphabet||🇺🇸 America||2,291|
|# 3||The WhatsApp||dead||🇺🇸 America||2000|
|# 4||messenger||dead||🇺🇸 America||1300|
|# 5||dead||🇺🇸 America||1,287|
|#8||tik tok||Care||🇨🇳 China||1,000|
|# 10||Qzone||Tencent||🇨🇳 China||600|
|number 12||sina||🇨🇳 China||566|
|# 14||snap chat||Explode, Explode||🇺🇸 America||538|
|# 16||🇺🇸 America||454|
|# 17||🇺🇸 America||430|
|# 18||Microsoft||🇺🇸 America||310|
|# 19||kora||kora||🇺🇸 America||300|
|# 20||Skype||Microsoft||🇺🇸 America||300|
|No. 21||Kind||Baidu||🇨🇳 China||300|
|number 22||fiber||Rakuten||🇯🇵 Japan||250|
|No. 23||Divide||Microsoft||🇺🇸 America||250|
|No. 24||IMO||PageBites||🇺🇸 America||212|
|# 25||Line||navigator||🇰🇷 South Korea||169|
|No. 27||Likee||Peugeot Live||🇸🇬 Singapore||150|
|# 28||discord||discord||🇺🇸 America||140|
Where are Facebook users in the world? The largest user base of the platform comes from India, with an audience size of nearly 350 million. Its second largest user base is the United States, with 193.9 million users, while Indonesia comes in third with 142.5 million users.
But Facebook is not the only social giant in the Meta platform network. The WhatsApp It has nearly 2 billion MAU, making it the second largest platform in Meta, and the third largest social network overall.
Like Facebook, there is a large number of WhatsApp users in India, with nearly 390 million users. Brazil also has a large percentage of WhatsApp users, with an audience size of 108 million.
The Billion Users Club
dead It currently dominates the social networking landscape, with a total of 7.5 billion MAU across all four of its platforms. However, a few other companies have also reached the one billion MAU mark across all of their platforms on the list:
|Rank||main company||# of companies in the list||nation||Combine MUAs|
|1||dead||4||🇺🇸 America||7.5 billion|
|2||Tencent||3||🇨🇳 China||2.4 billion|
|3||the alphabet||1||🇺🇸 America||2.3 billion|
|4||Care||2||🇨🇳 China||1.6 billion|
after dead, Tencent It has the second highest reach thanks to its three platforms – WeChat, Qzone, and QQ. Of the three, WeChat is currently the most popular. On average, WeChat users send around 45 billion messages per day.
Third on the list is Alphabet, thanks to its only platform, YouTube. Founded in 2005, this video streaming platform currently has over 50 million creators, sharing nearly 500 hours of video content. Every minute.
near the alphabet Care, totaling 1.6 billion MAU across its two platforms – Douyin and its international counterpart TikTok. While the apps share a lot of similarities, they operate as completely separate entities, with different logging, content policies, and regulations.
Global social networks? not always
While social networks often transcend state borders, it is worth noting that the online world is not completely free from the constraints and regulations of our physical world.
Since 2009, Facebook has been banned in China for not complying with censorship rules. Facebook was also blocked in Iran and Syria around the same time and has been blocked intermittently since then.
In 2020, the Trump administration attempted to enact a similar ban on TikTok, but the order was blocked by a federal judge and eventually overturned by the Biden administration a year later.
Despite many bans and barriers, it is clear that social media platforms have seeped into the lives (and on the screens of) users around the world. And as the internet continues to be accessible worldwide, the number of social media users will also increase.