The World’s Most Popular Social Networks, and Who Owns Them

The most popular social network in the world and who owns it

Currently, more than 4.5 billion people around the world use some form of social media – about 57% of the world’s population.

However, while the audience for social media is widespread and diverse, only a few companies control the majority of the world’s most popular social media platforms. dead, the tech giant formerly known as Facebook, owns four of the five most used platforms.

This graph highlights the largest social networks worldwide, as measured by monthly active users (MAUs).

Note: We will use the terms “social network” and “social platform” interchangeably to refer to many messaging, video, and photo-sharing platforms that have built-in social themes.

Top Social Platforms by Monthly Active Users

To measure each platform’s MAUs, we searched various sources, including the company’s most recent SEC filings and quarterly earnings reports.

The majority of the Meta user base comes from its most popular platform, Facebook social networking siteThe social media giant currently has around 2.9 billion MAUs worldwide.

Rank Platform name main company nation Monthly active users, in millions
#1 Facebook social networking site dead πŸ‡ΊπŸ‡Έ America 2910
# 2 Youtube the alphabet πŸ‡ΊπŸ‡Έ America 2,291
# 3 The WhatsApp dead πŸ‡ΊπŸ‡Έ America 2000
# 4 messenger dead πŸ‡ΊπŸ‡Έ America 1300
# 5 Instagram dead πŸ‡ΊπŸ‡Έ America 1,287
#6 WeChat Tencent πŸ‡¨πŸ‡³ China 1,225
#7 Queshu Queshu πŸ‡¨πŸ‡³ China 1,000
#8 tik tok Care πŸ‡¨πŸ‡³ China 1,000
#9 cable cable πŸ‡¦πŸ‡ͺ UAE 600
# 10 Qzone Tencent πŸ‡¨πŸ‡³ China 600
#11 qq Tencent πŸ‡¨πŸ‡³ China 591
number 12 Weibo sina πŸ‡¨πŸ‡³ China 566
#13 dwin Care πŸ‡¨πŸ‡³ China 550
# 14 snap chat Explode, Explode πŸ‡ΊπŸ‡Έ America 538
#15 Twitter Twitter πŸ‡ΊπŸ‡Έ America 463
# 16 Pinterest Pinterest πŸ‡ΊπŸ‡Έ America 454
# 17 reddit reddit πŸ‡ΊπŸ‡Έ America 430
# 18 LinkedIn Microsoft πŸ‡ΊπŸ‡Έ America 310
# 19 kora kora πŸ‡ΊπŸ‡Έ America 300
# 20 Skype Microsoft πŸ‡ΊπŸ‡Έ America 300
No. 21 Kind Baidu πŸ‡¨πŸ‡³ China 300
number 22 fiber Rakuten πŸ‡―πŸ‡΅ Japan 250
No. 23 Divide Microsoft πŸ‡ΊπŸ‡Έ America 250
No. 24 IMO PageBites πŸ‡ΊπŸ‡Έ America 212
# 25 Line navigator πŸ‡°πŸ‡· South Korea 169
#26 Picsart Picsart πŸ‡ΊπŸ‡Έ America 150
No. 27 Likee Peugeot Live πŸ‡ΈπŸ‡¬ Singapore 150
# 28 discord discord πŸ‡ΊπŸ‡Έ America 140

Where are Facebook users in the world? The largest user base of the platform comes from India, with an audience size of nearly 350 million. Its second largest user base is the United States, with 193.9 million users, while Indonesia comes in third with 142.5 million users.

But Facebook is not the only social giant in the Meta platform network. The WhatsApp It has nearly 2 billion MAU, making it the second largest platform in Meta, and the third largest social network overall.

Like Facebook, there is a large number of WhatsApp users in India, with nearly 390 million users. Brazil also has a large percentage of WhatsApp users, with an audience size of 108 million.

The Billion Users Club

dead It currently dominates the social networking landscape, with a total of 7.5 billion MAU across all four of its platforms. However, a few other companies have also reached the one billion MAU mark across all of their platforms on the list:

Rank main company # of companies in the list nation Combine MUAs
1 dead 4 πŸ‡ΊπŸ‡Έ America 7.5 billion
2 Tencent 3 πŸ‡¨πŸ‡³ China 2.4 billion
3 the alphabet 1 πŸ‡ΊπŸ‡Έ America 2.3 billion
4 Care 2 πŸ‡¨πŸ‡³ China 1.6 billion
5 Queshu 1 πŸ‡¨πŸ‡³ China 1000000000

after dead, Tencent It has the second highest reach thanks to its three platforms – WeChat, Qzone, and QQ. Of the three, WeChat is currently the most popular. On average, WeChat users send around 45 billion messages per day.

Third on the list is Alphabet, thanks to its only platform, YouTube. Founded in 2005, this video streaming platform currently has over 50 million creators, sharing nearly 500 hours of video content. Every minute.

near the alphabet Care, totaling 1.6 billion MAU across its two platforms – Douyin and its international counterpart TikTok. While the apps share a lot of similarities, they operate as completely separate entities, with different logging, content policies, and regulations.

Global social networks? not always

While social networks often transcend state borders, it is worth noting that the online world is not completely free from the constraints and regulations of our physical world.

Since 2009, Facebook has been banned in China for not complying with censorship rules. Facebook was also blocked in Iran and Syria around the same time and has been blocked intermittently since then.

In 2020, the Trump administration attempted to enact a similar ban on TikTok, but the order was blocked by a federal judge and eventually overturned by the Biden administration a year later.

Despite many bans and barriers, it is clear that social media platforms have seeped into the lives (and on the screens of) users around the world. And as the internet continues to be accessible worldwide, the number of social media users will also increase.

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