When we start a new project, the part that becomes as vital as the quality of our service or product is the way we present it to the world. After all, it will be through this that we can reach our target audience. Hence the importance of managing key operations like brands in social networks well.
Thanks to these details, you will not only be able to make yourself known, but also stand out in a world already full of new projects and initiatives. This is why it is worth delving into what a brand is, what are the vital parts of it for social media and how we can benefit from it if we are just starting out.
First of all… what is the brand?
According to the popular marketing agency Hubspot, the brand is “The process of research and development and application of a distinctive characteristic or set of characteristics of an organizationAll this is done with the aim of creating a direct relationship in consumers’ brains that unites the brand and what it offers.
In addition to the above, the portal also makes it clear that branding is not a temporary or ephemeral process. In fact, it is an effort in continuous development that must be maintained to create a strong brand image that enables the achievement of the desired goal”Brand awareness“(Brand awareness) is in the minds of the public and potential customers.
Only then can you move to the next level and connect with customers on a deeper level. This is where the desired “brand loyalty” will occur, which means that people will not only know and be able to recognize your project, but will like it and can become ambassadors for it by recommending it to others.
This end state is clearly the goal we all want to achieve, but we can’t reach it overnight. Therefore, in times like these, it is imperative that we know how to apply brands on platforms like social networks to start the path that will lead us to have a place in the minds and hearts of customers.
What makes a brand important on social media?
First of all, social media is to today’s world what television, radio, newspapers, window shops and billboards were for marketing to older generations. Through them, a brand can make itself known, explain what it can offer and earn a place in the public’s memory.
But the truth is, the process goes beyond that. A good brand allows customers not only to remember the brand, but to connect with it on a deeper level, even emotionally. Something that makes you think of it instantly when you see its logo, hear its anthems, or even simply recognize its colors.
Through social media, a brand can pursue this goal by offering a platform on which the brand appears as it is. You also have a unique opportunity offered by new media, which is to interact directly with your followers. This way, they will learn how to associate a brand with not just a product, but with a voice, feel, and personality that they can truly connect with and hear and not just see.
What do you want brands to do on social networks?
In the first place, the vital thing to be able to create a successful brand in social networks is to know your project, who it is as a brand and to whom it is going. In other words, both the functional characteristics of the brand and the target audience should be clear.
Using these two details, you can determine the “personality” that the brand will have the best interest in. Thus, the colors that will be more relevant to your product and your communication style will also be born. One that will also be marked with a distinctive sound that will be associated with a unique graphic identity. These are a pair of vital characteristics that will inculcate in the minds and hearts of customers, much more than the simple characteristics of your product or service can do.
For this reason, it is simply necessary to have tools that allow us to maintain a consistent graphic line that helps us create a consistent brand on social networks. Hence, platforms like Canva can be our best friends. After all, even if we are new to the area, this can help us develop content with a defined graphic identity that we can maintain over time.
Tips to improve your brand on the web
First of all, we must be clear that the voice, colors and logo of our brand are sacred. For this reason, we must strive to respect it at all costs and ensure that any communication, publication or graphic element generated by the brand goes hand in hand with it.
After all, wouldn’t it be weird to see a Coca-Cola commercial in which the main character is green? Or a blue McDonald’s logo? The idea of advertising a neon pink Spritte doesn’t seem so important, does it? This is simply because each of these brands already has a definite identity, which is also burned into our minds.
The goal of all good brands is to get there. And in order to achieve this goal, it is necessary to always be consistent. Therefore, we must make sure that our specific colors always prevail in our images and that every writing or communication “looks like us”.
Similarly, a very useful tip can make the profile picture of all our networks our motto. So, after posting, people can learn to associate their shapes and colors with the experience and interactions they have there.
secret to success
Obviously, if we want to have a clear brand identity for the brand on social networks, there are a lot of things we have to take into consideration. Naturally, not all of us have a good eye for design or are not very skilled with software such as Photoshop or Illustrator.
This is where platforms like Canva mentioned above can come into play. Now, even though the free space is very useful, we cannot deny the superior experience that Canva Pro offers. With a simple subscription, you’ll have unlimited access to a catalog of millions of templates, images, audios, editing effects and more that you can use to customize your designs and create your own line of drawing.
As if that weren’t enough, Canva Pro learns with you and allows you to save the basic properties of your designs (colors, image type, font, repeating icons, logo, etc.) in a special section of its platform. This way you will have space to store all the important data with which you can guide you to ensure that your visual identity is preserved over time.
In addition to all of the above, you can also save your favorite designs as templates and use them in future posts. Some of them you can program on at least 8 different social media platforms, all from Canva Pro.
If this world of possibilities grabs your attention, you can purchase your subscription here.