Why professionals are turning to online social networks in droves

The way we work has completely changed in the past two years. Before the pandemic, remote work was starting to gain popularity, but it certainly wasn’t the norm.

As a result of Covid-19, we’ve basically seen decades of progress in the span of a few short weeks. Companies had to embrace technology, support their employees virtually, and experiment with working from home.

This systemic shift has completely changed the world of work forever. In fact, according to research by Glassdoor, nearly half (45%) of employees expect to work remotely or in a hybrid capacity in the future.

Of course, there are a lot of perks associated with working remotely. There are no commutes, a better work-life balance, and the chance to get out of expensive city centers are just a few. But there are also negative aspects, the main of which is a significant decrease in interaction.

As we embrace remote work, it is becoming increasingly difficult to communicate with our colleagues and customers in the same way.

A quick coffee with a co-worker must now be scheduled via Zoom, employee nights out are no longer impromptu trips to the pub after work, and meeting someone for lunch takes more effort.

The same Glassdoor survey found that 48% of employees have felt isolated from their co-workers during the pandemic. This huge problem encouraged the rise of online professional social networks such as Fishbowl, Clubhouse, and LinkedIn. Here’s why they are so popular.

The best way to communicate

A few years ago, the best place to meet professionals in your field was industry events and conferences. Today, you can do it online from the comfort of your own home.

Having a community of people in your chosen field is invaluable. You never know when you might need a reference or even just a tip. Joining an online social network is a great way to get your name out and make a lasting impression.

Staff need advice

Whether they want to know the best pension plan or how to negotiate a raise, employees have a lot of questions. When you can’t see your co-workers in person, it can be difficult to ask these questions over email.

In fact, 2 out of 5 (40%) employees withheld work-related questions because they felt uncomfortable or shy when talking to co-workers. However, in networking apps like Fishbowl, professionals can post questions and get advice from real people in their field. They can even adjust their privacy settings if they don’t want to share their name, role, or employer.

pitch level

Online communication platforms are a great way to bypass the usual corporate hierarchy. We democratize workplace conversations and put entry-level professionals and CEOs on a level playing field. We can all learn from each other whether it’s through an organic conversation or a formal Q&A with industry leaders,” says Fishbowl proudly.

Through these apps, you can reach the key players in your field and learn from the best in business.

An innovative way to search for a new job

Did you know that 44% of employees plan to look for a new job within the next 12 months? That’s a lot of people who will be scanning job boards, looking for referrals, and asking questions about salary expectations.

Professional social networks are a great place to hear about jobs before they’re advertised or to make connections with important managers. When it comes to business, the old adage is still true, it’s all about who you know. With the rise of online platforms, creating those important links has never been easier.

promoting equality

Networking applications are also one of the biggest steps forward when it comes to achieving equality in the workplace. Historically speaking about salaries in the workplace has been a no-no. In fact, some employers had strict rules against this.

However, thanks to online conversations, people are becoming more honest about their compensation. Employees are starting to realize their value and struggle for better wages. This will undoubtedly help equality and diversity in the workplace.

Have you joined an online social network yet?


VentureBeat’s mission is to be the digital city arena for technical decision makers to gain knowledge about transformative technology and transactions. Our site provides essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:

  • Updated information on topics that interest you
  • Our newsletters
  • Classified content for a thought leader and discounted access to our prized events, such as Convert 2021: learn more
  • Networking features and more

Become a member

Leave a reply:

Your email address will not be published.